A successful social media design will result in content that compel users to participate, follow, share, and spend money. Social media design strives to promote and increase engagement. In addition to being consistent and on-brand, effective social media design should put a greater emphasis on connecting with real people than it does on boosting numbers. Effective graphic design for social media helps build brand recognition and establishes a connection between your company’s products and target market. Using visual content on social media helps boost brand recognition and, more importantly, grow follower engagement. Include an image with your post to get approximately three times as many shares, retweets, or likes. Choosing the appropriate image or piece of art for your post’s content is crucial for this reason.